Connecting People to Content

February 2015
Issue 37

Shawn Eckertby Shawn Eckert & Rod Mebane

In the current work environment, it is mission-critical that knowledge workers have access to the tools and information that they need. We refer to this as people being connected to content. With the enormous amounts of content being generated by organizations daily, it is critical to organize relevant content so that employees and other stakeholders can quickly find what it important and necessary to be successful.

While providing a robust content-accessible workplace is a demonstrated success factor, many organizations are not strategic in their approach to information and knowledge management. Consequently, many organizations are not providing an environment that enables fast access to the right content, when and where it is needed. This introduces inefficiency, compromises quality, and adversely impacts operating results.

With this context in mind, St. Charles Consulting Group collaborated with the American Productivity & Quality Center (APQC) to conduct a management research study to better understand the dynamics involved with Connecting People to Content (CP2C) and particularly to identify what would be considered best practices in the industry.

We recently completed the study, and we encourage you to review the Executive Summary of the CP2C Report (available here).

The results of the study are extremely enlightening and could make a meaningful difference to organizations that are committed to make improvements in the knowledge management arena.

In fact, in order to help people understand where their organization may stand relative to their effectiveness in CP2C, we have developed a maturity model that details the spectrum of excellence from the lowest level of maturity – that we call Ad Hoc – to the highest level of maturity – that we call Predictive. In between, there are progressive gradations of excellence by characteristic (see the five-stage Maturity Model).

Along with the five levels of maturity, we have identified five CP2C characteristics, where organizations can concentrate efforts in order to bring improvements in their CP2C environment. These characteristics include:

1. People (as users of information),
2. People (as suppliers of information),
3. Processes,
4. Strategies, and
5. Technology.

Ideally, if an organization can optimize all five of these action areas, they will be connecting their people to content in the most mature stage of the maturity model – the Predictive stage.

In order to help you understand where you organization stands relative to the CP2C Maturity Model, we have prepared a self-assessment diagnostic survey that highlights some of the general areas of strength and opportunities for improvement in your organizations current effort to connect people to content. This is a sample of the tools we use to assess an organization’s current state, identify opportunities for improvement and collaborate to develop a path forward to achieve their goals.

Once you have a had a chance to review the Executive Summary of the report and to take the CP2C self-assessment, we encourage you to Contact Us so that we can do a deeper dive that results in a well-defined Priority Action Plan.

Using the best practices developed in this study, we are confident that your organization can reduce information management costs, increase stakeholder satisfaction, and drive greater levels of success throughout the enterprise.

Next month: Exciting New Partnership

The St. Charles Consulting Group is pleased to announce that is has been selected to partner with the International Association of Internal Management Consultants ( in the design and implementation of the inaugural Certified Internal Management Consultant (CIMC) Program. The AIMC is the premier association dedicated to the needs and development of the Internal Consultant. Details of the program will be covered in next month’s eZine. In the meantime, if you have any questions about the program, please contact Tom O’Rourke ([email protected]).